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Blog Posts...
It is all change here at Digital Design Scotland. Firstly Ross is now a father of 2! Whilst he has already taken some paternity leave he may well be a little tired from all those restless nights but don’t worry as we have more news… As you may know over the last year Digital Design [...]
On occasion a client will ask us to use an existing hosting package or customise a pre purchased template. Generally this isn’t a problem but not always… especially if the hosting package or template was a ‘bargain’. Take for example a recent clients story, lets call him Joe Bloggs* … Joe was technically knowledgeable and [...]
Based in Midlothian, near Edinburgh we are regular attendees at both the Edinburgh Coffee Morning (#EDCM) and the East Lothian Coffee morning (#ELCM). We were recently invited to give a presentation titled ‘An Introduction to Email Marketing’ to the East Lothian Coffee Morning at the Waterside Bistro, Haddington on the 19th August 2010. I would [...]
It is generally acknowledged that making a sale to an existing customer is more profitable than attracting and making a sale to a new customer. This is because new customers are often attracted to your products / services after seeing advertising (i.e. Yellow Pages, Offline / Online advertisement) and that a new customer is likely [...]
Special Offers can be great hooks. They can entice a user to your site and convert them into a customer. But making a Special Offer into a successful campaign requires more thought than ever. In the past retailers would have been able to reduce old stock to half price and someone, somewhere would have likely [...]
This month our post is less ‘hints and tips‘ and more ‘general news‘. Over the last few months we have been building a working relationship with an Edinburgh based firm called Tribalogic, who provide high standard technical products and services for a range of online buisnesses. We first worked together when we were contracted by TheEdinburghAddress.com to propose [...]
When working with companies to develop their online profile we find that involving an enthusiastic individual from within the company leads to profiles achieving a far higher growth rate and are subsequently more successful. Whilst we can post tweets, blogs and your facebook status on your behalf it is always the personal touch that will entice fans [...]
On May 1st 2009 we gave a presentation to a number of businesses at the Midlothian Chamber of Commerce. It was a 2 hour workshop that included a guest appearance fromhttp://twitter.com/showerguys and concentrated on how to use Social Networking as a tool to promote your business. In this post I have included a truncated video version [...]
We have already discussed the power of Social Networking and its potential for generating new business but with more and more services becoming available do you really have to partake in them all. NO, is the answer. Spreading yourself across all networks will not only take up your valuable time but it may also have [...]
For business to be successful in this economic climate it is important that they increase their market share. To enable businesses that trade online to accomplish this they must first increase visitor numbers, then increase conversion rates and finally ensure that the service they provide is of such a standard that their customer retention rate is as [...]